SEO: Indentifying Broken Links in Your Website

A broken link (also known as deal link or dangling link) in a website is a link that doesn't work anymore, because they link to a page or a site that do not exist anymore. It is a dead end for a customer and a search engine. These links can drive your potential customers away and prevent search engines from properly indexing your website. It is a good idea to regularly check all the links on your website to make sure that they are all working.

Google provides a Google webmaster tools to help user identify the broken links. For more information on how to setup and use the Google webmaster tool to check the broken link, visit http://sixrevisions.com/website-management/find-remove-broken-links/

If you don’t want to create an account on Google, then there are several free online tools available to check for broken links on your website. Following is a list of few sites that provide free tools to generate the list of broken link on a site:

• http://seotradenews.com/seo-tools/broken-link-checker/
• http://linkchecker.submitexpress.com/
• http://www.rankquest.com/tools/Link-Checker.php
• http://www.seovalley.com/seo-tools/broken-links-checker/  
• http://www.optimization.ca/SEO-Tool/brokenlink.html
• http://www.searchengineoptimising.com/find-broken-links-with-link-checker

To use the tools listed above, click on any one of the links and enter the URL for your website or webpage. The tools will provide you with a list of all the broken link(s) on the submitted page. Once you have the list of broken link, fix the links on that page.

It is a good idea to regularly check for broken links on your website and fix them immediately to ensure continuous availability of your content in order to maintain your customer base and to improve your website ranking.
 

Vazi Okhandiar

Director

NR Computer Learning center

For more information on our training program, visit http://www.nrclc.com/

Technology for Small & Medium Size Businesses (SMB): Email Marketing

Email Marketing

Technology for Small & Medium Size Businesses (SMB): Email Marketing

Technology for Small & Medium Size Businesses (SMB): Email Marketing

Email Marketing

For a small business, an email marketing is an important tools for generating interest, creating your brand recognition, generating leads and increasing sales. However, you should avoid sending an email to a person who has’t given you the permission to send them an email. An unsolicited email is considered spam. When too many people report your email as a spam, it can get your email address black listed by major ISP servers and you will not be allowed to send emails using your email address again.

There are methods that you can use and are considered ethical and responsible for collecting email addresses. Some of the methods include using permission based marketing techniques, such as, asking your customers before adding them to your email list, or if they are willingly to give you their email address in return for a service (like monthly newsletter or ebook..) that you provide. Once the client is on your email list, you should also offer them the opt-out option to unsubscribing to your e-mail if they do not want to continue receiving the email from you.

To learn about the email marketing rules visit http://www.internetbasedmoms.com/ezine-publishing/email-marketing-rules.html and to learn about the list of phases that you would want to avoid using in your emails so that the ISP servers do not flag your email as SPAM, visit http://www.internetbasedmoms.com/ezine-publishing/avoid_spam_filters.html

Vazi Okhandiar, Founder, NR Computer Learning Center (http://www.nrclc.com/)