Email Marketing

For a small business, an email marketing is an important tools for generating interest, creating your brand recognition, generating leads and increasing sales. However, you should avoid sending an email to a person who has’t given you the permission to send them an email. An unsolicited email is considered spam. When too many people report your email as a spam, it can get your email address black listed by major ISP servers and you will not be allowed to send emails using your email address again.

There are methods that you can use and are considered ethical and responsible for collecting email addresses. Some of the methods include using permission based marketing techniques, such as, asking your customers before adding them to your email list, or if they are willingly to give you their email address in return for a service (like monthly newsletter or ebook..) that you provide. Once the client is on your email list, you should also offer them the opt-out option to unsubscribing to your e-mail if they do not want to continue receiving the email from you.

To learn about the email marketing rules visit http://www.internetbasedmoms.com/ezine-publishing/email-marketing-rules.html and to learn about the list of phases that you would want to avoid using in your emails so that the ISP servers do not flag your email as SPAM, visit http://www.internetbasedmoms.com/ezine-publishing/avoid_spam_filters.html

Vazi Okhandiar, Founder, NR Computer Learning Center (http://www.nrclc.com/)